IT in the Nepali Market

The future of the world is digital. Be it the people or the businesses, all are learning to stay relevant to the digital progress that is taking place in the current spectrum of development in the world. People nowadays depend upon their internet connected devices for the most trivial of tasks, and this is only encouraged by the vast number of businesses competing with each other to provide the best of services. A trend that has been adapted by many businesses in Nepal.

The use of IT in the Nepali market had humble beginnings. It started as sending money and gifts online and websites providing service such as “Send Gifts to Nepal” which was primarily targeting NRN living in countries like USA, UK or Australia. Later it developed into the buying and selling of goods via sites such as Hamrobazar.com, a Customer to Customer network for buying and selling of goods. The success of such sites prompted the development of online stores so as to provide the public with means to buy desired goods without the need to go to a physical store. This sparked a revolution in the development of IT in Nepal.


A positive response by the public towards the businesses that used IT for their operations only meant the growth of use of IT in Nepal. IT provides a bridge for a business to connect them with their customers that helps them to know what their customers want and provide services as desired. Businesses started to realize this and the integration of IT into the business model has become prominent in the context of Nepal.

The success of sites such as Daraz.com, SastoDeal.com, SmartDoko.com, etc. have prompted a new style of conducting business, engagement of customers through the internet. Advertisement in the digital space, customer query and service facilities, facilities that provide easier interactions with the business, etc. are some of the points that a business considers in the market for recognition by the customers as well as a more efficient method of conducting its operations. "Know your customer" is really important in business and many businesses in Nepal have adapted to using IT for that purpose.

Though the use of IT is ever-growing as a means of operation by businesses in Nepal, there still exist many challenges in the Nepalese market. With respect to current day and ages, Nepal still faces some major hurdles in its growth towards the digital world. 

• Education and awareness are major problems in people adapting to the digital side of conducting business.

•  The payment gateway systems are in their infant phases which
  has severely limited the system of online payment which effects the finance structure of a business.
• Lack of healthy competition has made businesses monopolize their own fields resulting in higher prices of goods and development of a nature of carelessness.

• Lack of proper delivery and return of products have increased the negativity of people towards such businesses.

The overall Nepali market is small in stature and lacks the standards of the international scene. But as the days have progressed, the views of businesses towards IT have become more and more positive, influencing and affecting the efficiency and overall experience of the marketplace. Progress only leads to more progress and one day the positive views of people towards the growth of use in IT by businesses is bound to create a spectacular digital marketplace in Nepal.