The Uses of IT in Business

Technology is developed to meet a problem or opportunity. Businesses use technology to extend their abilities and to serve their customers. Business owners or entrepreneurs have the vision to recognize consumer wants and to devise ways to meet them. However, they will need to use technology to accomplish some of these goals, and in most cases, they will have to hire experienced technical people who can use technology to implement these ideas.  Nowadays it’s challenging for a business to gain competitive advantage without using technology.

Information Technology (IT) refers to techniques used in business for transmitting, storing, manipulating and retrieving all kinds of data, including speech, text, movie, graphics and reports of events such as equipment malfunction, intrusion etc. Typically, Information Technology relates to the hardware and software that businesses use to manage and operate a range of business processes. Most businesses network their computers so that information can be shared.

Online Advertising

One of the main advantages of information technology in business is the ability for companies throughout many different industries to advertise their products and services via the Internet. Almost every website contains advertisements surrounding the site's primary content. Often these sites feature links from which, with a single click of a mouse or tap on a touchscreen, people can find information about the company whose ad they have clicked on. Companies are even able to communicate with or reach out to people all over the world, thereby increasing exposure to their ads without having to pay an exorbitant amount of additional advertising costs.

 Online Shopping and Money Transfers

 

Online shopping, bill payments and funds transfers are also key examples of information technology in business. By allowing consumers to access products and services from any computer, phone or tablet from home or on the go, companies have made it easier than ever for people to move money. Shopping online has become so prominent that most major retailers have online stores to accommodate shoppers. Consumers can buy virtually anything online from appliances to music. Funds transfers allow investors to track their investments or manage the accounts of their clients much more quickly.

Global Communication 

 

One of the most powerful business tools that technology was provided is the ability to communicate worldwide almost without restrictions. Video chat apps such as Skype have greatly increased the efficiency of conference calls by allowing meetings to be conducted internationally from computers or mobile devices. E-mails and file sharing services allow documents to be transported instantly across an ocean. Smartphones enable business associates to communicate even while in transit. Companies with associates in several different states or countries may now send important updates or information without delay.

Flexible Work Options

 

The development of laptops, smartphones and tablets have allowed anyone to work from anywhere. As technology enables us to make powerful computers smaller, we become free to travel or even exercise while still monitoring our businesses. People now have much greater opportunities to work from home, allowing daycare costs to be eliminated. Travel, once a unfortunate but unavoidable interruption to the flow of work, now affords business professionals with an opportunity to catch up on aspects of their business while on an airplane or commuter train. Information can now be sent or received from practically anywhere and at remarkable speed.

Physical and Online Data Storage

  

Whereas once every company had to maintain enormous stockpiles of paper documents, IT's application in business has helped modern companies minimize the amount of files they must warehouse. Hard drives are capable of storing terabytes of data and occupy very little physical space. Cloud storage services like Dropbox, Google Drive and OneDrive can now replace physical storage devices completely since businesses can access their files through a web browser or app on a computer or mobile device. Transferring data is also easier due to e-mail, USB thumb drives and cloud storage services.

The uses of IT are not limited. Apart from the aforementioned  topics IT can be use to further many points on increasing the efficiency of a business. and with new technology being innovated everyday, it is not hard to imagine the perfect way of conducting business without any restrictions, in the near future.